Coleman O’Donovan

I founded Field Solutions, Inc. in 1997 with a conviction that field marketing could and should extend far beyond traditional CPG applications. The vision came easily, but the execution required reimagining how field marketing actually works.

My approach has always centered on three fundamentals:

The Right Talent: Precision matching of skilled professionals to each client's specific needs

Cutting Edge Technology: Tools that genuinely enhance field effectiveness, not just add complexity

Industry Specific Expertise: Deep, practical knowledge across diverse markets

Over three decades, our teams have executed campaigns that range from launching the “Milk Mustache” initiative across 15,000 grocery stores to developing entirely new pathways for brands to connect with their audiences. Today, Field Solutions, Inc. operates in regions representing 87% of global GDP, serving clients across multiple industries worldwide.

My field marketing career began at Procter & Gamble, where I led all in-store promotional and merchandising activities throughout the United States. Managing P&G’s corporate field marketing force meant traveling to 42 states in 15 months, an intensive education in what actually drives successful campaigns at scale. Those insights still shape how we approach every client engagement.

Coleman

I earned my Bachelor of Arts in Economics and English from the University of Pennsylvania, where I played Division I soccer. My time as a two-time captain of the Men's Soccer Team taught me lessons about collaboration and team dynamics that proved just as valuable as my classroom education, principles that remain central to how we operate at Field Solutions, Inc. I'm also proud to be part of the ownership group of Akademisk Boldklub A/S, a nine-time Danish football champion founded in 1889.

“Field Solutions is a trusted partner who is helping us build product-love globally. We value their broad experience, cooperative spirit and strong execution.”

“Whenever I need a fast, customized field resource I turn to Field Solutions. As a former Samsung executive and as an investor I am confident that I can build my businesses quickly with Field Solutions.”

“Over the past 25 years, I have relied on Field Solutions in critically important work at retail that my businesses could not otherwise execute. From PepsiCo to Merrick Pet Care to Vermont Smoke & Cure, Field Solutions has been an outstanding partner that gets it done quickly, expertly, and at a great value. Coleman and his team have helped us with diverse field-level needs, from selling to our consumers at retail to collecting very important information we use at the boardroom level, and even executing product recalls. I highly recommend them as a valuable, responsive, on-call field force.”