Launching a Fee-Free ATM Network Across the U.S.

A new surcharge-free ATM network was ready for rollout but before launch, every location across the country needed updated branding to show customers where they could access their money without added fees.  That meant tracking down and validating thousands of ATMs tucked away in hotel lobbies, flea markets, restaurants, retail stores…you name it.

It was a massive scavenger hunt, and time was short.

Our Response 

Field Solutions mobilized a national rapid deployment team to:

• Locate and validate each ATM’s operational status

• Rebrand every unit with updated fee-free signage

• Ensure compliance and consistency across all locations

• Complete the entire effort within an aggressive two-week window

The Result 

Every location was successfully rebranded on schedule, enabling the network to launch nationwide, giving consumers immediate access to a truly fee-free ATM experience.

Today, the network delivers no-fee access at over 55,000 locations across the United States.

Smart execution. Fast turnaround. National impact.