Increasing Franchisee Store-Level Compliance by 72%

A major franchise system faced a costly problem: only 57% of stores were executing corporate signage programs.

That meant 43% of stores never installed the promotional materials sent to them resulting in:

• Sunk production costs for signage that ended up in the landfill

• Wasted shipping costs

• And most importantly, significant lost sales from promotions that never made it to the sales floor

No brand intends to spend money creating eye catching promotional assets only for them to sit in a back room, but it happens more often than anyone wants to admit.

Our Solution 

Field Solutions built a clear, structured communications plan and deployed field teams to oversee point-of-purchase (POP) placement in every franchise location. We ensured:

• Field Solutions reps placed POP materials correctly, consistently, and on time

• Store-level issues were addressed in real time

• Corporate had visibility into every location

 

The Outcome 

Compliance jumped from 57% to 98% (with the remaining 2% tied to closures or remodels).

The promotional program finally delivered the sales lift it was designed to create and the brand gained a scalable process to prevent waste, protect marketing dollars, and ensure execution moving forward.

Field Solutions provides the insurance you don’t realize you need–until you need it. Let us help.