When our client sought help moving existing Spanish-speaking consumers…
When our client sought help moving existing Spanish-speaking consumers to a new option for making money transfers to Latin America, we needed to overcome a paradigm that had been in place for years.
The experienced money senders trusted the brand, but the brand wanted them to utilize new technology to conduct their transfers. Deep intergenerational cultural practices between family members in the Latin American corridor and the United States were dependable, and the consumer base was hesitant.
So Field Solutions hit high traffic areas with friendly, Spanish-speaking Brand Ambassadors who guided consumers step-by-step through the new process. The personal touch made all the difference. Confidence went up, and adoption followed right behind.
Brands trust Field Solutions to care for their most important customers during uneasy periods of technological change.
When our client sought help moving existing Spanish-speaking consumers…