A national fast food brand launched a major promotion…
A national fast food brand launched a major promotion but results were not happening.
There were theories, opinions, and meetings, but nothing actionable.
Weeks passed. Frustration grew. The clock kept ticking.
They needed answers. Fast.
Our Approach
Field Solutions deployed mystery shoppers across multiple day-parts to experience the promotion exactly as customers did.
What we uncovered was the core issue:
The promotion mechanics were too complicated for frontline staff to execute consistently.
This wasn’t a marketing problem–it was an operational one.
Field Solutions distilled the key insights, identified friction points, and delivered a clear explanation of what was happening in real stores, with real employees, in real-time.
The Impact
Armed with our findings, the brand simplified the promotional offer.
The result?
A dramatic reduction in waste–roughly $2.5 million saved.
A promotion that once struggled now had a path to perform.
Because when you identify the real problem, solving it becomes easy.
Problem Identified. Problem Solved.
That’s Field Solutions.
A national fast food brand launched a major promotion…