Measuring Brand Advocacy at Retail: Turning Insights Into Long Term Advantage

A leading pet food manufacturer wanted to understand a critical piece of their success:
How strongly were retail associates advocating for their products on the front lines?

Associate recommendations are one of the biggest drivers in converting pet parents into loyal, lifelong customers. But store priorities change. Retailers run their own training programs for their own private label products.  And relying on sales teams alone couldn’t deliver objective, store-level truth. 

Our Solution 

Field Solutions designed a long-term mystery shop program to capture unbiased, in-the-moment insights directly from retail floors. Using creative, hard-to-obtain data collection methods developed over years in the field, Field Solutions gathered the intelligence the client couldn’t get anywhere else. 

The Impact 

Over five years of continuous tracking, the company gained: 

• A reliable, consistent board-level performance metric

• Clear visibility into how well associates were advocating for the brand 

• Account specific insights that enabled quick, targeted action 

• A competitive edge in a crowded category 

With the right data, the client didn’t have to guess. 

They could respond decisively, improve training, and win at the point-of-influence. 

Better insights. Stronger advocacy. Smarter decisions.
That’s the Field Solutions advantage.