Scaling a New Product to 78,000 Retail Stores

Our client had a powerful stored-value product but zero retail presence. In fact, they had never sold anything at retail before. 

With no existing distribution and no merchandising foundation, they needed a partner who could build a strategy from the ground up. New technology created an opening for bold placement, giving us the ability to merchandise the product in ways that had never been possible. 

Our Approach 

Field Solutions Inc. developed and executed a full retail merchandising strategy from scratch, expanding distribution across multiple classes of trade:

• Convenience 

• Grocery 

• Mass Merchandise 

• Big-Box  

Every step was built to scale from packaging and placement to retail activation and on-shelf execution. 

The Outcome 

In just 18 months, the product grew from zero retail presence to 78,000 locations nationwide. 

That’s what smart strategy and aggressive execution looks like. You can count on Field Solutions.